El blog del Master de Branding de Elisava

Branding in the Age of Social Media

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.

https://hbr.org/2016/03/branding-in-the-age-of-social-media


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