El blog del Master de Branding de Elisava

Branding in the Age of Social Media

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.

https://hbr.org/2016/03/branding-in-the-age-of-social-media


Verbal Identity in the Chinese Market

Insights about naming in China


The typographic art of the movie title

The art of the movie title explained

http://www.typorn.org/article/intriguing-typographic-art-movie-title-explained


Javi Creus en Colombia / Economia Creativa

Colombia apuesta por la #EconomíaCreativa y su consolidación a través del #Pentagrowth.

¡Te esperamos en Medellín, Cali, Barranquilla y Cartagena!:
-Medellín: lunes 15 febrero, 10 am-12 m. Centro de Desarrollo Cultural de Moravia
Invita: Alcaldía de Medellín
-Cali: martes 16 febrero, 9 am-12 m. Cámara de Comercio de Cali
Invita: Cámara de Comercio de Cali
-Barranquilla: miércoles 17 febrero, 10 am-12 m. NH Collection Barranquilla Smartsuites Royal
Invita: Cámara de Comercio de Barranquilla
-Cartagena: jueves 18 febrero, 9 am-11 am Cámara de Comercio Cartagena, Centro Histórico.
Invitan: Comisión Regional de Competitividad de Cartagena y Bolívar y Cámara de Comercio Cartagena


6 Ways How Brands Use Social Media To Build Trust

For a long time now, social media has been discussed as a way of marketing businesses to increase profits.

http://www.contentproz.net/blog/6-ways-how-brands-use-social-media-to-build-trust/


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